Customer Segment Based Bundles

What are Customer Segments?

Customer segments are natively available in Shopify. These are rule-based, dynamic customer groups. You can define customer segments to create specific cohorts of customers, such as:

Customers with 10+ orders
High spenders
Customers from a specific location

Dynamic nature:

If a customer meets the criteria → they are automatically added to the segment
If the criteria changes → they are automatically removed

Simple:

Customer segments = rule-based filtered customer groups

Our App Feature: Customer Segment Based Bundles

Normally, bundles created through other apps available on the Shopify App Store have a fixed composition, meaning the bundle contents remain the same for every customer who orders it.

However, we have introduced customer-based bundle segments, where the bundle composition can be defined based on whether a particular customer belongs to a specific customer segment.

Our app allows you to change bundle composition dynamically based on customer segments.

This means:

Each bundle has a primary (default) composition
You can define alternate compositions for specific customer segments

How does it work?

Inventory syncing is always based on the primary composition
During order processing:
- The app checks which segment the customer belongs to
- If the customer matches a defined segment:
  - The app applies the segment-specific composition
- If not:
  - The default (primary) composition is used

Example (Certain use cases)

Scenario: Subscription Bundles

You are selling monthly subscription bundles
You create a “Birthday Month” customer segment

What you can do:

Define a special bundle composition for this segment
- (e.g., add extra birthday gifts )

Result:

Regular customers → default bundle
Birthday month customers → same bundle, but special composition

How to Enable the Feature?

Go to the app
Open Settings
Navigate to Bundles
Turn ON “Enable Customer Segment Based Bundles”
- (Available under the Customer Segment-Based Bundles card)

Once you activate this setting in the app, you will see an option to add a product pool for specific customer segments during bundle creation.

When you click on “Add Product Pool,” you will see a modal that displays the customer segments.