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Why brands use Profit Bundles
Imagine that you'd like to group different kinds of products and sell them as a package to your customers. This is called product bundling.
Reasons for product bundling:
- Upsell complementary products to increase perceived product value.
- Cross-sell non-complementary products to expose new product categories to potential customers.
- Package less popular products with hot-selling products to raise desirability of less popular products.
- Group frequently purchased items to improve shopping convenience.
- Create Festive Gift Boxes that you know from sales data would sell well together and are perfect for the occasion.
Ultimately these help contribute to an increase in average order value (AOV) and profit margins. if your product strategy is working you can easily meet your revenue goals and forecast.
But product bundling leads to many
operational challenges:
- How to prevent overselling of a bundle when a bundle item runs out of stock?
- How to keep track of inventory of parent bundle product when child products are being sold separately.
- How to display the bundle as a standalone product in your store's catalog so that it could be part of collections or ads could be created exactly targeting the product?
- How to let your warehouse team know what bundle item requires fulfillment when an ever-changing bundle is ordered?
This is
where Profit Bundles comes in. Profit bundles was created meet the ever changing demands and evolution of modern eCommerce. Our vision with profit bundles was to create a tool that should work by design with all modern day apps, we use to optimize conversions and increase revenue. Here are few USP's of Profit Bundles
- Bundles created with profit bundle are universal bundles i.e they could be sold on all sales channels including your brands native iOS and Android apps and not just your website.
- These work perfectly with any Upsell apps. Imagine upselling high AOV products.
- These also work with subscription apps, so you can create a subscription bundle, update the composition once a month based upon product availability, perfect for predictable revenue.
- They natively work with translation apps and shopify market, so bundles could be easily sold internationally.
Profit Bundles does
all the above
automatically for you and more!