How to create BOGO / Buy X Get Y Offers on your store?

One of the most successful marketing ideas in recent years is Buy 1 Get 1 (BOGO). It comes in various flavour like Buy 1 Get 1 free, Buy 1 Get 1 @ 50% off or Buy 3 Get 2 free. They can be a major drivers of sales. BOGO is one of the best perception offers you can use.

BOGO is designed to clear out inventory. Its a great way to create cash flow. Customers have to buy more to get the offer.You don't have to install an app to create these deals, Shopify recognises this and has inbuilt mechanism to create these offers. Let me show you the step by step process.

On the Shopify homepage, select Discounts then click on "Create Discount" button in top right. next select Automoatic discount from the modal popup.

First we’ll add the title that customer sees after the code is applied at checkout. Next we’ll select the discount type select Buy X get Y.

In this type of discount we need to configure 2 rules. One is on which products this discount applied. So in "Customer Buys" section we select the selection of product and quantity on which to trigger the discount. One thing to note here is shopify gives us option to select a whole collection as trigger , which is helpful when you want to promote a speciific collection.

In customer gets section you need to select again any specific product or a whole collection, quantity and the discount value which can be free or a percentage discount.

Lastly select the timeperiod for this promotion campaign. Your automatic discount campaign is Configured now.

Now you need to promote this campaign on your store and social media handles through popups or promo bars. When customer buys specific products and fulfills the criteria for promotion , the discount is automatically applied , no need to share a coupon.